Droga5 Celebrates Rapper Nas' Legacy in Hennessy Spot
Artist Chases His 'Wild Rabbit' by Going Back to the Beginning
Published On
Dec 03, 2014
Editor's Pick
Droga5 celebrates New York City nostalgia in the latest installment of Hennessy's "Wild Rabbit" campaign. The spot, titled "The Ride," follows rapper Nas on "a journey through time." He steps onto a subway train, backed by a stripped-down version of his "NY State of Mind" anthem delivered like spoken-word poetry.
The song, originally featured on his celebrated 1994 debut album "Illmatic," is an ode to the city and accompanies rich visuals of Nas gliding from one train car to the next, with hints of different decades shown through dress and design -- from cropped sweaters to graffiti-covered walls.
Credits
- Date
- Dec 03, 2014
- Brand:
- Hennessy
- Client:
- Hennessy
- Agency:
- Droga5
- Chairperson:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Group Creative Director:
- Paul Bichler
- Creative Director:
- Alexander Nowak
- Creative Director:
- Felix Richter
- Art Director:
- Ben Grube
- Chief Creative Officer:
- Sally-Ann Dale
- Executive Producer:
- Scott Chinn
- Associate Producer:
- Goldie Robbens
- Global Chief Strategy Officer:
- Jonny Bauer
- Group Director, Strategy:
- Donny Jensen
- Strategist:
- Zack Cohn
- Production Company:
- Epoch Films
- Director:
- Martin de Thurah
- Director, Photography:
- Martijn van Broekhuizen
- Executive Producer:
- Melissa Culligan
- Producer:
- Karen O'Brien
- Czech Production Company:
- Unit & Sofa
- Producer:
- Jitka Fridrichova
- Editorial:
- Rock Paper Scissors
- Editor:
- Ted Guard
- Assistant Editor:
- JK Carrington
- Executive Producer:
- Eve Kornblum
- Producer:
- Jenny Greenfield
- Post Production:
- The Mill - New York
- Post Producer:
- Rachael Trillo
- Lead Flame Artist:
- Nathan Kane
- DI Colorist:
- Fergus McCall
- Music:
- Q Department
- Creative Director:
- Draz Bosnjak
- Producer:
- Guin Frehling
- Sampled Track:
- New York State of Mind by Nas
- Sound Director:
- Sound Lounge
- Mixer:
- Tom Jucarone
- Song:
- N.Y. State of Mind
- Remix:
- Q Department
- Sound Design:
- Q Department
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