Droga5 Celebrates Rapper Nas' Legacy in Hennessy Spot
Artist Chases His 'Wild Rabbit' by Going Back to the Beginning
Dec 03, 2014
Droga5 celebrates New York City nostalgia in the latest installment of Hennessy's "Wild Rabbit" campaign. The spot, titled "The Ride," follows rapper Nas on "a journey through time." He steps onto a subway train, backed by a stripped-down version of his "NY State of Mind" anthem delivered like spoken-word poetry.
The song, originally featured on his celebrated 1994 debut album "Illmatic," is an ode to the city and accompanies rich visuals of Nas gliding from one train car to the next, with hints of different decades shown through dress and design -- from cropped sweaters to graffiti-covered walls.