Classical pianist Yuja Wang looks to the next challenge in film from Rimowa

The latest spot in the 'Never Still' campaign follows the virtuoso in her constant travels

Published On
Jul 26, 2019

Editor's Pick

Yuja Wang is one of the most acclaimed classical pianists in the world. Besides playing with impeccable technique and an impassioned style, she’s been stretching her repertoire with a performance series at Carnegie Hall and forays into comedy.

Wang lives in New York City, but her family is in Beijing and she performs internationally, so she’s always traveling. Yet she channels serenity while in constant motion for the latest spot in Rimowa’s “Never Still” campaign, which follows the travel habits of athletes, chefs, designers and performers.

Wang’s short film was directed by Matt Baron via Alldayeveryday, and the entire campaign is a collaboration between Anomaly in Berlin and Rimowa’s internal creative team.

The integrated campaign is running in social, digital, retail and cinema placements, on in-flight entertainment on Air France, British Airways and Cathay Pacific and in out-of-home placements in New York, Los Angeles, Paris, London, Hong Kong, Seoul and Tokyo.

Previous spots in the campaign have featured Lebron James, tennis player Roger Federer and Dior Homme Artistic Director Kim Jones.

Credits

Date
Jul 26, 2019
Client :
Rimowa
Agency :
Anomaly
Chief Brand Officer :
Hector Muelas
Head of Global Marketing :
Jenny Huang
Head of Global PR :
Samantha Garrett
Global Art & Creative Manager :
Yannis Henrion
Global Senior Copywriter :
Nicole Rodriguez Woods
Executive Creative Director :
Frank Hahn
Creative Director :
Sebastian Lyman
Creative Director :
Nikolaus Ronacher
Creative Director :
Bertrand Fleuret
Executive Producer :
Kerli Teo
Producer :
Davor Brkan
Producer :
Joanna Roman
Producer :
Eric Kim
Account Director :
Tania Delamotte
Account Manager :
Julia Saumande
Account Manager :
Claudia Mulligan
Director :
Matt Baron
Director of Photography :
Ben Carey
Executive Producer :
Arrow Kruse
Executive Producer :
Shawn Angelski
Line Producer :
Marc Milliard
Production Manager :
David ‘’Grover’' Cosgrove
Photographer :
Riley Stewart
Retouching :
100Berlin Creative Retouching

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Project Type