Aldo Israel : Ring My Bell

A cute stunt from Aldo Israel and agency Smoyz placed a bell in the middle of a street in Tel Aviv, and asked people to ring it after taking an Instagram picture of their shoes and tagging it #Aldo, along with your shoe size. Then, "wait for 120 seconds," the ad alongside the bell instructed. A pretty present, wrapped up in a big box, would soon come their way, while the brand got almost 800,000 interactions on the photo-sharing site.