Rings, Gold Medals and Tennessee Honey

Here’s to a sweet crossover from America’s whiskey dynasty

Published On
Sep 03, 2020


It might seem that Jack Daniel’s and the NBA don’t have a whole lot in common, but if there’s one thing they’re both good at, it’s building dynasties. To celebrate Jack being an official partner of the NBA, we gathered a few sparkling rings, one famous trophy named Larry, and a bunch of whiskey to show folks know that even though we ply different trades, every job well done deserves a reward. For NBA players, it’s diamonds and gold. For us, it’s a little whiskey in our glass. Just another perk of being America’s whiskey dynasty.


Sep 03, 2020
Agency :
Arnold Worldwide
Client :
Jack Daniel's
Executive Creative Director :
Chris Valencius
Associate Creative Director / Art Director :
Ashley Herrin
Associate Creative Director / Copywriter :
Carl Peterson
Managing Director :
Paul Nelson
VP/ Marketing Director :
Mallory Brannan
Executive Producer :
Jon Drawbaugh
Broadcast Business Affairs Manager :
Taylor Thomas
Production Company :
Radical Media
Director :
Dave Meyers
DP :
Scott Cunningham
Line Producer :
Steve Fredriksz
Executive Producer :
Jim Bouvet
Executive Producer :
Frank Scherma
Editorial Company :
Arcade Edit
Editor :
Greg Scruton
Assistant Editor :
Dean Miyahira
Senior Producer :
Alexa Atkin
Managing Partner :
Damian Stevens
Executive Producer :
Crissy DeSimone
Head of Production :
Kirsten Thon-Webb
VFX Company :
VFX Creative Director / Partner :
Jonah Hall
VFX Creative Director / Partner :
Kevin Lau
Executive Producer :
Sabrina Elizondo
Producer :
Seth Gantman
Flame Artist :
Chris DeCristo
Flame Assistant :
Brandon Harden
Flame Assistant :
Brack Hightchew
Nuke :
Michael Loney
Colorist :
Miles Kinghorn
Additional Color :
Senior Colorist :
Stefan Sonnenfeld, CO3
Original Music :
Singing Serpent
Composer :
James Reeves
Executive Producer :
Dennis Culp
Audio Mix :
Lime Studios
Engineer :
Joel Waters
Executive Producer :
Susie Boyajan
Audio Record :
Soundtrack Boston
Engineer :
Mike Letourneau

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