Rexona : Riskville
Manhood is defined by a man's deodorant and his tolerance for riskat least in the virtual destination of Riskville, created by Australian interactive agency Lowe Hunt for Rexona. Those seeking to join the town's burgeoning
Published On
Sep 28, 2006

Editor's Pick
Manhood is defined by a man's deodorant and his tolerance for riskat least in the virtual destination of Riskville, created by Australian interactive agency Lowe Hunt for Rexona. Those seeking to join the town's burgeoning population must first answer a battery of questions in the Risk Profiler, after which they can resolve to man up by reading the "101 Things To Do Before You Die" list, watching multiple versions of Rexona's acclaimed "Stunt City" spot, and rolling the Dice of Life for a chance to win an all expenses paid Stunt Weekend in an exotic locale. If you're man enough.
Credits
- Date
- Sep 28, 2006
- Head of Interactive :
- Mark Ashley-Wilson
- Interactive Creative :
- Jonathan Mo
- Copywriter :
- Peter Bidenko
- Art Director :
- Nick Robinson
- Film Producer :
- Charna Henry
- Film Director :
- Mark Ashley-Wilson
- Film Director :
- Nick Robinson
- Programmer :
- Eric Chen
- Producer :
- Mark Ashley-Wilson
- Agency :
- Lowe Hunt
- Client :
- Rexona
- Brand :
- Rexona
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Project Type