BMW Takes You Home for the Holidays in Time-Traveling, Heartwarming Spots
Films by KBS Show Families Making the Same Journey Through the Years
Editor's Pick
BMW demonstrates that car brands can do heartwarming holiday ads too, with a campaign that shows families traveling home for the holidays over the years.
Two 30-second TV and two extended digital spots evoke how a trip home can also represent a trip back in time. One, seen here, showing a young couple and their growing family, the other centering on a mother and son, they show the families taking the same "road home" year after year, their journeys intercut with family photos--of births, graduations, celebrations, vacations--that give the viewer a snapshot of their changing lives. The endline is: "Times change. The road home stays the same."
The spots were directed by MJZ's Hoffman / Metoyer for KBS, and are running in the U.S. from now until early next year.
The spots break following recent news that BMW put its creative account up for review, with KBS invited to defend.
Credits
- Date
- Nov 08, 2017
- Brand :
- BMW
- Client :
- BMW
- Agency :
- KBS-New York
- Global Chief Creative Officer :
- Patrick Scissons
- Executive Creative Director :
- Chris Polychronopoulos
- Associate Creative Director :
- Benjamin Cascella
- Art Director :
- Jae Sung Jung
- Copywriter :
- Simon Dolsten
- Head of Production :
- Madison Wharton
- Senior Producer :
- Daniel Roversi
- Group Business Lead :
- Socrates Papazoglou
- Business Director :
- Keisha Townsend
- Account Executive :
- Sydney Shatsky
- Executive Director, Content Affairs :
- Matt Friday
- Director, Strategy :
- Timothy Wilson-Brown
- Associate Strategy Director :
- Steve Gorski
- Production Company :
- MJZ
- Director :
- Hoffman
- Director :
- Metoyer
- Director, Photography :
- Lol Crawley
- Executive Producer :
- Eriks Krumins
- Line Producer :
- Mark Hall
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Biff Butler
- Assistant Editor :
- Alex Liu
- Executive Producer :
- Eve Kornblum
- Producer :
- Taylor Colbert
- Music Company :
- Motive Music
- Composer :
- Jeremy Adelman
- Creative Director :
- Jeremy Adelman
- Orchestration :
- Score A Score
- Executive Producer :
- Jordan Passman
- Executive Producer :
- Jake Weinreb
- Orchestrator :
- Joachim Horsley
- Audio Mix :
- Sound Lounge
- Audio Mixer :
- Rob Sayers
- Executive Producer :
- Mike Gullo
- Producer :
- Liana Rosenberg
- Color :
- MPC
- Colorist :
- James Tillett
- Executive Producer :
- Nick Haynes
- Producer :
- Jenna Gabriel
- Finishing :
- MPC
- Lead Flame Artist :
- Bilali Mack
- Executive Producer :
- Nick Haynes
- Producer :
- Paulina Salazar
- Associate Creative Director :
- Nigel Gross
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