BMW Takes You Home for the Holidays in Time-Traveling, Heartwarming Spots
Films by KBS Show Families Making the Same Journey Through the Years
Nov 08, 2017
BMW demonstrates that car brands can do heartwarming holiday ads too, with a campaign that shows families traveling home for the holidays over the years.
Two 30-second TV and two extended digital spots evoke how a trip home can also represent a trip back in time. One, seen here, showing a young couple and their growing family, the other centering on a mother and son, they show the families taking the same "road home" year after year, their journeys intercut with family photos--of births, graduations, celebrations, vacations--that give the viewer a snapshot of their changing lives. The endline is: "Times change. The road home stays the same."
The spots were directed by MJZ's Hoffman / Metoyer for KBS, and are running in the U.S. from now until early next year.