Athletes Become Tires in Bridgestone's Olympics Ad
Spot Marks Brand's First Worldwide Olympic Partnership
Editor's Pick
Athletes run, cartwheel and swim along highways in perfectly aligned groups of four in Bridgestone's Olympic ad, which marks the brand's first Games as Worldwide Olympic Partner.
The spot features some spectacular VFX -- at one point, the road turns into a river, and the athletes dive in -- and eventually, of course, they turn into four rolling tires. The ad draws parallels between the athletes' performance and that of its tires -- both have to be "determined, resilient, ready for anything," and must be "built to perform."
Created by Publicis, the campaign is running on NBC in the U.S. and SportTV in Brazil and debuted during the opening ceremony. It drives viewers and fans to the Bridgestone Performance Institute, a new digital brand experience that is now live in the U.S. and Brazil.
Credits
- Date
- Aug 08, 2016
- Brand :
- Bridgestone
- Client :
- Bridgestone
- Agency :
- Publicis
- Agency :
- Arc Worldwide
- Agency :
- Razorfish
- Agency :
- Zenith Optimedia
- Managing Director :
- Rick Rogers
- Executive Creative Director :
- Bob Moore
- Executive Creative Director :
- Julia Melle
- Executive Creative Director :
- Eric Moncaleano
- Associate Creative Director :
- Nick Prout
- Associate Creative Director :
- Alex Palomo
- Producer :
- Nicky Furno
- Producer :
- Ellen O'Donnell
- Vice President, Group Account Director :
- Sarah Hartline
- Senior Account Executive :
- Matthew Duerr
- Account Executive :
- Claire McFarland
- Production Company :
- Smuggler
- Director :
- Brian Beletic
- Producer :
- Suza Horvat
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Biff Butler
- Editor :
- Neil Meiklejohn
- Producer :
- Chris Noviello
- Audio Record/Mix :
- Lime Studios
- Sound Design and Music :
- Barking Owl
- Post Effects :
- MPC
- Executive Vice President, Managing Director :
- Susan Eberhart
- Vice President, National Media Investment :
- Nicole Giglio
- Vice President/Creative Director :
- John Menefee
- Creative Director :
- Lynn Furge
- Designer :
- Anne Gjeldum
- Executive Producer :
- Rex Kahr
- Senior Producer :
- Terry Hurley
- Executive Vice President, Account Director :
- Mark Burgess
- Executive Vice President, Account Director, Shopper :
- David Brot
- Vice President, Director :
- Amanda McKinney
- Promotion :
- Amanda McKinney
- Director, Marketing :
- Jen Wojtas
- Vice President, Client Partnership :
- Dan Alpert
- Vice President, Planning :
- Kendra King
- Senior Account Director :
- Brett Albino
- Creative Director :
- Steve Laing
- Project Manager :
- John Hinson
- Senior Art Director :
- Rick Khanna
- Experience Director :
- Robert Thompson
- Experience Director :
- Alex Kim
- Associate Creative Director :
- Keefe Justice
- Strategy Associate :
- Joey Campbell
- Copywriter :
- Troy Sanders
- Senior Designer :
- Keith Oh
- Senior Functional Analyst :
- Ellen Choi
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