Celebrating its Centennial on November 3, Chevrolet has worked with Mother New York to create The Road We're On, an interactive microsite showcasing its heritage and locations through the eyes of owners, dealers and their communities.
The site opens by zooming into a map of Bridgeville, near Pittsburgh, home of the Colussy Chevrolet, one of the oldest Chevrolet dealerships in the country. Zooming out, the site's roadmap 'pins' stories and images by location, allowing users to view content dating from 1911 to the present. It also features documentary-style 'webisodes' about Bridgeville and the role Chevy has played in its history, which will roll out weekly until November 3. The site will also allow owners, dealers and consumers to share their Chevy experiences by 'pinning' them to the map.