You'll Really Feel for the Business Traveler in Delta's Spot

Airline Uses Gentle Humor to Highlight the Trials of the Stressed-Out Frequent Flyer

Published On
Mar 03, 2015

Editor's Pick

Delta shows it understands the trials of the frequent traveler in this spot out of Wieden & Kennedy, New York, which points out with gentle humor that sometimes the journey home is all we look forward to.

Directed by Martin de Thurah, and with a voiceover by Donald Sutherland, the film shows a man looking increasingly worn out by his travels abroad, no matter how glamorous or interesting the location. For instance, he's seen furiously ironing his tie in a hotel room against the backdrop of Rio de Janeiro's iconic Sugar Loaf Mountain, and jogging in Tokyo's vibrant streets, where he loses his way. Then there's the hotel key that doesn't work, the lack of anything good to watch on TV and the stressful cab rides. By the end, we're almost as relieved as he is to find him visibly relaxing -- finally -- as he steps onto that Delta plane home.


Mar 03, 2015
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Director :
Martin de Thurah
Production Company :
Executive Creative Director :
Susan Hoffman
Executive Creative Director :
David Kolbusz
Creative Director :
Sean McLaughlin
Creative Director :
John Parker
Copywriter :
Eric Helin
Copywriter :
Jean Sharkey
Art Director :
Mathieu Zarbatany
Art Director :
Devin Sharkey
Head of Content Production :
Nick Setounski
Broadcast Producer :
Cheryl Warbook
Associate Broadcast Producer :
Helen Park
Brand Strategist :
Meranne Behrends
Brand Strategist :
Sam Matthews
Business Afairs :
Sara Jagielski
Business Afairs :
Keri Rommel
Business Afairs :
Sonia Bisono
Business Afairs :
Rylee Millerd
Broadcast Production Company :
Broadcast Director :
Martin de Thurah
Managing Director :
Mindy Goldberg
Executive Director :
Melissa Culligan
Head of Production :
Megan Murphreee
Producer :
Michaela Johnson
Production Supervisor :
Terry Gallagher
Editorial Company :
Rock Paper Scissors
Editor :
Mikkel Nielsen
Executive Producer :
Eve Kornblum
Post Producer :
Jen Milano
Visual Effects Company :
The Mill
Visual Effects/Lead Flame Artist :
Nathan Kane
Colorist :
Fergus McCall
Visual Effects Flame Artist :
Krissy Nordella
Visual Effects Flame Artist :
Ben Kwok
Visual Effects Flame Artist :
Jamin Clutcher
Visual Effects Producer :
Colin Moneymaker
Sound Studio :
Sonic Union
Sound Mixer :
Steven Rosen
Sound Mixer :
Fernando Ascani
Sound Producer :
Melissa Tanzer
Sound Producer :
Justine Cortale

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