You'll Really Feel for the Business Traveler in Delta's Spot
Airline Uses Gentle Humor to Highlight the Trials of the Stressed-Out Frequent Flyer
Editor's Pick
Delta shows it understands the trials of the frequent traveler in this spot out of Wieden & Kennedy, New York, which points out with gentle humor that sometimes the journey home is all we look forward to.
Directed by Martin de Thurah, and with a voiceover by Donald Sutherland, the film shows a man looking increasingly worn out by his travels abroad, no matter how glamorous or interesting the location. For instance, he's seen furiously ironing his tie in a hotel room against the backdrop of Rio de Janeiro's iconic Sugar Loaf Mountain, and jogging in Tokyo's vibrant streets, where he loses his way. Then there's the hotel key that doesn't work, the lack of anything good to watch on TV and the stressful cab rides. By the end, we're almost as relieved as he is to find him visibly relaxing -- finally -- as he steps onto that Delta plane home.
Credits
- Date
- Mar 03, 2015
- Brand :
- Delta
- Client :
- Delta
- Agency :
- Wieden & Kennedy - New York
- Director :
- Martin de Thurah
- Production Company :
- Epoch
- Executive Creative Director :
- Susan Hoffman
- Executive Creative Director :
- David Kolbusz
- Creative Director :
- Sean McLaughlin
- Creative Director :
- John Parker
- Copywriter :
- Eric Helin
- Copywriter :
- Jean Sharkey
- Art Director :
- Mathieu Zarbatany
- Art Director :
- Devin Sharkey
- Head of Content Production :
- Nick Setounski
- Broadcast Producer :
- Cheryl Warbook
- Associate Broadcast Producer :
- Helen Park
- Brand Strategist :
- Meranne Behrends
- Brand Strategist :
- Sam Matthews
- Business Afairs :
- Sara Jagielski
- Business Afairs :
- Keri Rommel
- Business Afairs :
- Sonia Bisono
- Business Afairs :
- Rylee Millerd
- Broadcast Production Company :
- Epoch
- Broadcast Director :
- Martin de Thurah
- Managing Director :
- Mindy Goldberg
- Executive Director :
- Melissa Culligan
- Head of Production :
- Megan Murphreee
- Producer :
- Michaela Johnson
- Production Supervisor :
- Terry Gallagher
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Mikkel Nielsen
- Executive Producer :
- Eve Kornblum
- Post Producer :
- Jen Milano
- Visual Effects Company :
- The Mill
- Visual Effects/Lead Flame Artist :
- Nathan Kane
- Colorist :
- Fergus McCall
- Visual Effects Flame Artist :
- Krissy Nordella
- Visual Effects Flame Artist :
- Ben Kwok
- Visual Effects Flame Artist :
- Jamin Clutcher
- Visual Effects Producer :
- Colin Moneymaker
- Sound Studio :
- Sonic Union
- Sound Mixer :
- Steven Rosen
- Sound Mixer :
- Fernando Ascani
- Sound Producer :
- Melissa Tanzer
- Sound Producer :
- Justine Cortale
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