You'll Really Feel for the Business Traveler in Delta's Spot
Airline Uses Gentle Humor to Highlight the Trials of the Stressed-Out Frequent Flyer
Mar 03, 2015
Delta shows it understands the trials of the frequent traveler in this spot out of Wieden & Kennedy, New York, which points out with gentle humor that sometimes the journey home is all we look forward to.
Directed by Martin de Thurah, and with a voiceover by Donald Sutherland, the film shows a man looking increasingly worn out by his travels abroad, no matter how glamorous or interesting the location. For instance, he's seen furiously ironing his tie in a hotel room against the backdrop of Rio de Janeiro's iconic Sugar Loaf Mountain, and jogging in Tokyo's vibrant streets, where he loses his way. Then there's the hotel key that doesn't work, the lack of anything good to watch on TV and the stressful cab rides. By the end, we're almost as relieved as he is to find him visibly relaxing -- finally -- as he steps onto that Delta plane home.