Lamar : RoadNinja

Lamar combines outdoor with digital with RoadNinja, a travel app focused on highway exits. Using Foursquare, the iPhone app can tell you what is at upcoming exits, from restaurants to restrooms. Travelers can also add reviews and ratings to business listings, and there will also be an option for cost-cutting with some digital coupons for businesses along the interstates. The app is developed by Digital Scientists, and Lamar will handle outdoor advertising for the product.