Land Rover and Noam Murro Take a Rough Tumble for New Slo-Mo Spot
Another car ad with no car.
Apr 22, 2013
Bach's Prelude in C Major is the backdrop to Y&R New York's poetic, slow-motion turn for Land Rover, directed by Biscuit's Noam Murro. No car in sight, the spot features four passengers tumbling all over the roughest terrain imaginable, ending up at rest at cliffside. This is the latest move from the auto brand that decidedly leaves wheels out of the ads -- "Adventure Rating," by Y&R Dubai, was a series of photographsfeatures exotic foods from all over the world.
The spot is also reminiscent of another acrobatic effort for Schweppes, which used a mountainside tumble to illustrate the idea of the brand's Schweppervescence.