Land Rover and Noam Murro Take a Rough Tumble for New Slo-Mo Spot
Another car ad with no car.
Published On
Apr 21, 2013
Editor's Pick
Bach's Prelude in C Major is the backdrop to Y&R New York's poetic, slow-motion turn for Land Rover, directed by Biscuit's Noam Murro. No car in sight, the spot features four passengers tumbling all over the roughest terrain imaginable, ending up at rest at cliffside. This is the latest move from the auto brand that decidedly leaves wheels out of the ads -- "Adventure Rating," by Y&R Dubai, was a series of photographsfeatures exotic foods from all over the world.
The spot is also reminiscent of another acrobatic effort for Schweppes, which used a mountainside tumble to illustrate the idea of the brand's Schweppervescence.
Credits
- Date
- Apr 22, 2013
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Young & Rubicam-New York
- Chief Creative Officer :
- Jim Elliott
- Group Creative Director :
- Marc Sobier
- Group Creative Director :
- Andrew McKechnie
- Art Director :
- Eduardo Quadra
- Copywriter :
- Paul Wood
- Director, Production :
- Letitia Jacobs
- Executive Producer :
- Craig Jelniker
- Producer Assistant :
- Abby Bralove
- Executive Producer of Music :
- Jessica Dierauer
- Music Producer :
- Rachel Rauch
- Production Company :
- Biscuit Filmworks
- Director :
- Noam Murro
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Colleen O'Donnell
- Head of Production :
- Rachel Glaub
- Producer :
- Jay Veal
- Production Supervisor :
- Jen Berry
- 1st Assistant Director :
- Craig Pinckes
- Editing :
- Rock, Paper, Scissors
- Visual Effects :
- MPC
- Sound Director :
- Heard City
- Music Company :
- Tone Farmer
- Arranger :
- Ray Loewy
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Project Type
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