Tide Details the Perils of the Sharing Economy
If You're Going to Lend or Borrow, Be Clean
Editor's Pick
It's all about the sharing economy these days, but who wants to share if you can't guarantee your stuff is going to be really clean?
That's the premise of Tide's new comedic campaign from Saatchi NY, which kicks off with three spots detailing the perils of sharing. In one, seen here, a couple are really pleased to have rented out their home on a home rental website (no names mentioned.) That's until they see photos of online of the fun their guests had, particularly with the woman's bathrobe.
Another spot features an awkward conversation that arises when our protagonist's hosts are really keen for him to try out their new pool. He didn't bring trunks, so is offered the "spares." A third spot features a woman looking horrified at what her partner is getting up to with his towel in the bathroom -- is hers really clean?
All the spots carry the Tide tagline, "If it's got to be clean, it's got to be Tide." They were directed by Max Sherman at Anonymous.
Credits
- Date
- Oct 06, 2016
- Brand :
- Tide
- Client :
- Tide
- Director :
- Max Sherman
- Production Company :
- Anonymous
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Jay Benjamin
- Executive Creative Director :
- Paul Bichler
- Director, Film Production :
- John Doris
- Producer :
- Jacob Vogt
- Regional Business Director :
- Nick Miaritis
- Account Director :
- Ryan Martin
- Account Supervisor :
- Jen Brotman
- Account Executive :
- Emily Hook
- Senior Business Affairs Manager :
- Lisa Rimmer
- Executive Producer/Managing Director/Partner :
- Eric Stern
- Executive Producer/ Production :
- SueEllen Clair
- Head of Production :
- Kerry Haynie
- Director, Photography :
- Bobby Shore
- Production Designer :
- Michael Walker
- Line Producer :
- Isil Gilderdale
- Editorial Company :
- Cosmo Street
- Editor :
- Tom Scherma
- Editor :
- Aaron Langley
- Assistant Editor :
- Nellie Phillips
- Assistant Editor :
- Chrissy Doughty
- Executive Producer :
- Maura Woodward
- Senior Producer :
- Luiza Naritomi
- Finishing Company :
- Switch FX
- Lead Flame Artist :
- Jon Magel
- Flame Artist :
- Andrew Rea
- Executive Producer :
- Diana Dayrit
- Producer :
- Cara Flynn
- Color :
- Company 3
- Colorist :
- Sofie Borup
- Music Company :
- Duotone Audio Group
- Executive Producer :
- Ross Hopman
- Producer :
- Gio Lobato
- Audio Post :
- Duotone Audio Post
- Sound Design :
- Juan Aboites
- Mixer :
- Andy Green
- Executive Producer :
- Greg Tiefenbrun
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