What Amazing New Toy Is the Kid in This Ad Describing?
VFX-Heavy Swedish Spot Is for a Surprising Product
Editor's Pick
Two little boys have a conversation in this cute ad from Sweden for a company you probably won't have heard of -- and it's not about what you think.
As one is describing what sounds like an amazing new toy to his friend -- somethiing that's brand new, has a steel skeleton and a spy eye -- we see the other boys imagination take flight, picturing a superhero robot flying through the skies and saving the world from evil. However, he's puzzled when his friend mentions: "I kind of wish I could have it in my room too, so I wouldn't have to hear my sister."
Turns out it's only in the hallway, and it's a Daloc Security door.
The ad, airing in Scandinavia, is by Stockholm agency Ingo and was directed by L.A.-based Misko Iho, a Finnish film director, via Stink London. Helsinki-based Troll was responsible for the rather spectacular VFX.
Interestingly, it's not the first time Daloc has done a big-budget ad: a previous effort in 2011 featured Steven Seagal.
Credits
- Date
- Sep 30, 2016
- Agency :
- INGO
- Brand :
- Daloc Security Doors
- Client :
- Daloc Security Doors
- Chief Executive Offier :
- Fredrik Silverstrand
- Project Manager :
- Tomas Fröjd
- Account Director :
- HÃ¥kan Karlsvard
- Creative Director :
- Josefine Richards
- Art Director :
- Line Lorentzen
- Agency Producer :
- Pia Dueholm
- Director :
- Misko Iho
- Executive Producer :
- Jon Chads
- 2D Post Production :
- Andrew Levene
- Producer :
- Alicia Farren
- Post Production :
- Troll VFX
- Animation :
- Troll VFX
- 3D Visual Effects Supervisor :
- Samuli Torssonen
- Editor :
- Antti Kulmala
- Colorist :
- Henri Pulla
- Sound Design and Music :
- El Camino Films
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