What Amazing New Toy Is the Kid in This Ad Describing?
VFX-Heavy Swedish Spot Is for a Surprising Product
Sep 30, 2016
Two little boys have a conversation in this cute ad from Sweden for a company you probably won't have heard of -- and it's not about what you think.
As one is describing what sounds like an amazing new toy to his friend -- somethiing that's brand new, has a steel skeleton and a spy eye -- we see the other boys imagination take flight, picturing a superhero robot flying through the skies and saving the world from evil. However, he's puzzled when his friend mentions: "I kind of wish I could have it in my room too, so I wouldn't have to hear my sister."
Turns out it's only in the hallway, and it's a Daloc Security door.
The ad, airing in Scandinavia, is by Stockholm agency Ingo and was directed by L.A.-based Misko Iho, a Finnish film director, via Stink London. Helsinki-based Troll was responsible for the rather spectacular VFX.