Haribo gives its long-running "Kids' Voices" campaign an extra twist in its latest outing.
This time, the childish voices that have brought a hilarious twist to adult scenarios emerge from a bunch of brutish heavy metal rockers, making the contrast between their appearance and voices even more incongruous.
In the 30-second ad, the leather-clad tattooed band comes off stage looking aggressive, but as soon as they tuck into their pack of Haribo Supermix, they start musing on how squishy it is and how it makes you feel super-relaxed. One even strokes another's head before they all have a group hug. The Haribo jingle also gets a rocked-up makeover.
Trevor Robinson of creative agency Quiet Storm directed the spot.