Sony Vaio : Rocket Project: We Have Liftoff

Up in the air.

Published On
Jul 29, 2010

Editor's Pick

Sony's Rocket project finally achieved liftoff. Earlier this year, 180 L.A. launched an integrated program that turned some eager young students into rocket scientists, in an effort to showcase Sony Vaio and Intel Chip computing power. The kids teamed up with Tom Atchison of Rocket Mavericks for some serious schooling, and after seven months and some unexpected weather delays, in July they finally launched a 29-foot, 1,100 pound two stage rocket 147,000 feet into the air, achieving a top speed of Mach 2.8. The whole story will be told this fall in a documentary on the Science Channel.

See more about the Sony Vaio Rocket Project here.

Credits

Date
Jul 29, 2010
Brand:
Sony Vaio
Client:
Sony Vaio
Agency:
180 LA
Agency:
180 LA
Executive Creative Director:
William Gelner
Creative Director:
Ari Weiss
Creative Director:
Gavin Lester
Creative Director:
Amir Farhang
Art Director:
Ryan Pocket Fluet
Art Director:
Jungshih Wang
Copywriter:
Ben Barney
Designer:
Kevin Will Chen
Head of Production/Managing Partner:
Peter Cline
Senior Producer:
David Emery
Digital Producer:
Christopher Neff
Creative Planner:
Brit Browning
Creative Director:
David Lai
Creative Director:
Hiro Niwa
Associate Creative Director:
Sung Hean
Design Director:
Eunice Oh
Executive Producer:
George Lee
Senior Project Lead:
Barry Chiang
Technical Lead:
Justin Blackwell
Production Company:
@radical.media
Director, Photography:
Zoran Popovic
Executive Producer:
Frank Scherma
Executive Producer:
Justin Wilkes
Head of Production:
Bob Stein
Producer:
Andrew Fried
Story Producer:
Amy Korngiebel
Casting Director:
Aine Carey
Editorial Company:
Outpost Digital
Editor:
Ting Poo
Executive Producer:
Liz Frisell-Mason
Assistant Editor:
Chris Messina
Music:
Stock
Senior Vice President, Corporate Marketing:
Stuart Redsun
Director, Brand Messaging:
Alberto Escobedo
Senior Manager of Brand Messaging:
Ken Byers
Director, Photography:
Bill Winters
Director, Photography:
Stephen Dickter
Director, Photography:
Chris Messina
Director, Photography:
Matthew Akers
Production Staff:
Denny Rubianes
Production Staff:
Kelly Martin
Producer:
Chanel Boyd
Director:
Andrew Fried

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Project Type