Sony Vaio : Rocket Project: We Have Liftoff
Up in the air.
Published On
Jul 28, 2010
Editor's Pick
Sony's Rocket project finally achieved liftoff. Earlier this year, 180 L.A. launched an integrated program that turned some eager young students into rocket scientists, in an effort to showcase Sony Vaio and Intel Chip computing power. The kids teamed up with Tom Atchison of Rocket Mavericks for some serious schooling, and after seven months and some unexpected weather delays, in July they finally launched a 29-foot, 1,100 pound two stage rocket 147,000 feet into the air, achieving a top speed of Mach 2.8. The whole story will be told this fall in a documentary on the Science Channel.
See more about the Sony Vaio Rocket Project here.
Credits
- Date
- Jul 29, 2010
- Brand :
- Sony Vaio
- Client :
- Sony Vaio
- Agency :
- 180 LA
- Agency :
- 180 LA
- Executive Creative Director :
- William Gelner
- Creative Director :
- Ari Weiss
- Creative Director :
- Gavin Lester
- Creative Director :
- Amir Farhang
- Art Director :
- Ryan Pocket Fluet
- Art Director :
- Jungshih Wang
- Copywriter :
- Ben Barney
- Designer :
- Kevin Will Chen
- Head of Production/Managing Partner :
- Peter Cline
- Senior Producer :
- David Emery
- Digital Producer :
- Christopher Neff
- Creative Planner :
- Brit Browning
- Creative Director :
- David Lai
- Creative Director :
- Hiro Niwa
- Associate Creative Director :
- Sung Hean
- Design Director :
- Eunice Oh
- Executive Producer :
- George Lee
- Senior Project Lead :
- Barry Chiang
- Technical Lead :
- Justin Blackwell
- Production Company :
- @radical.media
- Director, Photography :
- Zoran Popovic
- Executive Producer :
- Frank Scherma
- Executive Producer :
- Justin Wilkes
- Head of Production :
- Bob Stein
- Producer :
- Andrew Fried
- Story Producer :
- Amy Korngiebel
- Casting Director :
- Aine Carey
- Editorial Company :
- Outpost Digital
- Editor :
- Ting Poo
- Executive Producer :
- Liz Frisell-Mason
- Assistant Editor :
- Chris Messina
- Music :
- Stock
- Senior Vice President, Corporate Marketing :
- Stuart Redsun
- Director, Brand Messaging :
- Alberto Escobedo
- Senior Manager of Brand Messaging :
- Ken Byers
- Director, Photography :
- Bill Winters
- Director, Photography :
- Stephen Dickter
- Director, Photography :
- Chris Messina
- Director, Photography :
- Matthew Akers
- Production Staff :
- Denny Rubianes
- Production Staff :
- Kelly Martin
- Producer :
- Chanel Boyd
- Director :
- Andrew Fried
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Project Type