Life's a B*tch, But at Least Your Coffee Is Fairtrade, Says Latest From Moyee
Ethiopian-Dutch Brand Is Back With Another Edgy Campaign
Editor's Pick
Ads for fairtrade coffee often appeal to our conscience, showing how the brew benefits growers in developing countries. But a new campaign for Ethiopian-Dutch fairtrade brand Moyee takes a different approach, via some dark comedy with the message that life's unfair, but your coffee isn't.
The campaign by 180 Amsterdam includes the spot seen here, in which a gnarly, aging rockstar sits with a beautiful girl as various undergarments fly into his lap. The voiceover says it's not fair that he could have your wife and your daughter, even though he's "hideous" -- and this is someone's wife AND daughter. At least Moyee FairChain coffee is fairer than that, the ad says.
Another spot uses existential angst about the end of the universe -- "everything we've ever done will be gone" -- to depress us even further before perking up to remind us that there's still fair coffee.
The campaign will run across Europe and also includes radio, print, social and digital executions. All films were shot by director and founder of Camp David Films, Robert Jitzmark.
It's not the first time Moyee has taken a fun approach to marketing its coffee: a campaign last year asked people under the influence of cannabis in Amsterdam's coffee shops to describe the taste of its brew.
Credits
- Date
- Feb 25, 2016
- Brand :
- Moyee Coffee
- Client :
- Moyee Coffee
- Agency :
- 180 Amsterdam
- Director :
- Robert Jitzmark
- Production Company :
- Camp David Film
- President and CCO :
- Al Moseley
- Managing Director :
- Stephen Corlett
- Executive Creative Director/Production :
- Dan Treichel
- Executive Creative Director/Production :
- Dave Canning
- Creative Director :
- Adam Noel
- Art Director :
- Rachel Kennedy
- Copywriter :
- Vito Catalani
- Producer :
- Eline De Roo
- Creative Planner :
- Vincent Johnson
- Brand Director :
- Katharina Schablitzki
- Producer :
- Nicola Jones
- Director, Photography :
- Jallo Faber
- Focus Puller :
- Johan Hannu
- Production Designer :
- Karin Myrenberg
- Stylist :
- Elsa Fischer
- Hair and Make Up :
- Johanna Nomiey
- Editor :
- Jonas Wessman
- Editor :
- Stefan Strm
- Post Production :
- MPC
- Post Production :
- Frost VFX
- Online :
- Samuel Schulthess
- Rockstar :
- Per-Urban sterman
- Rockgirl :
- Frida Poole
- Voiceover :
- John Cavanagh
- Equipment :
- Dagsljus Stockholm
- Audio Post Production :
- Wave Studios Amsterdam
- Sound Design/Mix :
- Randall MacDonald
- Founder :
- Guido van Staveren van Dijk
- Creative Director :
- John Weich
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