Ex-Rodeo Cowboy Watches His Son Ride out in Touching U.K. Spot for KFC
BBH Filmed Real-Life Cowboys to Promote New American Flavors
Editor's Pick
This spot for KFC in the U.K. saw agency BBH casting two real-life cowboys to give us a touching father-son moment in a fast-food ad. Director Jeff Labbe from Academy filmed the pair, who had never been in front of a camera before, with the father, (an ex-rodeo rider himself) watching his son (Jeffrey Spur Lacasse) ride out in a rodeo. The camera records every emotion on his face, from pride to worry. Afterwards, the pair share a bucket of KFC takeout in the stands.
The ad, which promotes KFC's "Great American Bites" flavors, is the latest in a series by BBH which aims to take a more "emotionally engaging" approach to KFC's advertising as well as emphasizing its American heritage (the first, Bus, was set in the Deep South).
The campaign was activated on social media by Fabric, with KFC's Facebook fans given a preview of the TV ad and exclusive content before it launches today. To promote the new menu, which includes Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli, Fabric will also launch a social campaign with a chance to enter a prize draw to win a trip to America.
Most Popular

These provocative billboards tell Swedes that their passwords are literally 'shit'

Jay-Z’s cannabis brand Monogram challenges the hypocrisies of weed legislation with references to bestiality, cannibalism and first-cousin marriage

Burger King's Impossible Whopper adds more confusion to these confusing times
Credits
- Date
- Jul 21, 2014
- Agency :
- BBH-London
- Brand :
- KFC
- Client :
- KFC
- Creative Team :
- Shelley Smoler
- Creative Team :
- Raphael Basckin
- Creative Director :
- Hamish Pinnell
- Producer :
- Natalie Parish
- Producer Assistant :
- Adam Reid
- Production Company :
- Academy
- Director :
- Jeff Labbe
- Executive Producer :
- Lizie Gower
- Producer :
- Amy Appleton
- Director, Photography :
- Nicolas Balduc
- Post Production :
- The Mill
- Editor :
- Joe Guest
- Edit House :
- Final Cut
- Sound Director :
- Dan Beckwith
- Sound Company :
- Factory
Need a credit fix? Contact the Creativity Editors