This Browser Extension Adds Baby-Friendly Graphics to Offset Parental Guilt

Now You Can Simultaneously Surf and Entertain Your Little Ones

Published On
Mar 23, 2017

Editor's Pick

Parents, do you ever feel guilty about randomly surfing the web with a baby on your lap? What kind of example are you setting, and what are you doing to its poor little brain? Polish parenting website Rodzice.pl has come up with a solution for those who suffer from this kind of parental guilt, but also want to inform themselves about important parenting stuff.

It's created a Chrome browser extension that adds kiddie-friendly animations and graphics to any text-based web page. The idea is to enable parents to read articles (social media sites are NOT included) while displaying images that simultaneously stimulate their babies' brains.

The free widget, created by Saatchi & Saatchi Interactive Solutions Poland, was developed based on extensive research around how infants perceive colors and shapes in their first two years, and was created in partnership with a child psychologist. The resulting interface displays images onto the browsing page based on red, black and white graphic shapes scientifically proven as the most appealing to babies' brains. According to Rodzice, effects of this kind of stimulation can support the development of visual ability, 90% of which appears during the first six months of a baby's life.

Piotr Osiński and Patrycja Lukjanow, the creative team behind the project, said in a statement: "In the very cluttered baby care market, communicating through new channels has become crucial. Rodzice.pl have proven that they truly understand their readers -- people for whom finding even five minutes to read useful information might be difficult -- and their readers' babies too."

Artur Wygryz, CEO of Rodzice.pl, added: "Used in moderation, the 'Baby Browser' is a brilliant way of stimulating baby development and can really save the day if a parent needs to find important advice online."

You heard. Use it for parenting articles. Not reading up on the Kardashians, or Trump's latest tweets, or chatting with your friends online.

Credits

Date
Mar 23, 2017
Brand:
Rodzice
Client:
Rodzice
Agency:
Saatchi & Saatchi-Poland

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Project Type