Oscars Ad From Rolex Poignantly Included Bill Paxton

Spot Celebrates Key Moments of Timekeeping in Film

Published On
Feb 27, 2017

Editor's Pick

Rolex ran a spot during last night's Oscars that showed moments from iconic movies in which watches played a key role; and poignantly, it included the late Bill Paxton, in a scene from "Titanic."

Paxton died at the age of 61 the day before the Academy Awards, so it seems his inclusion was inadvertent. Other actors featured in the spot, by JWT New York, include Faye Dunaway (who made headlines for a different reason at last night's ceremony) in "Network," Peter Sellers playing Inspector Clouseau, Michael Caine, Marlon Brando and Paul Newman.

Credits

Date
Feb 27, 2017
Brand:
Rolex
Client:
Rolex
Agency:
JWT-New York

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Project Type