Coke Brings Green to Gray Office Park World With New Surprise Stunt
Wieden + Kennedy Amsterdam Rolls Out Pop Up Park for Brand
Editor's Pick
Remember that scene in "Pretty Woman," in which Richard Gere's character seeks clarity by walking around the park barefoot? Well, kicking off your shoes can be a nice little break in the day -- at least Coca-Cola and Wieden + Kennedy Amsterdam seem to think so. In the latest installment of its "Where Will Happiness Strike Next?" campaign, they've brought a little of that green to the boring, gray office park world with "Roll Out Happiness." The effort brings insta-park to the suit and tie set, unravelling a familiarly-shaped lawn for passersby to relax on. Along with the grass, there are also (surprise!) vending machines dispensing the soda, but in order to get the Coke, people will have to kick off their shoes.
This isn't about world peace or even sharing, per se, but it is about bringing people together for a break. And breaks are important.
Credits
- Date
- Oct 01, 2013
- Brand :
- Coca-Cola
- Client :
- Coca-Cola
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director/Production :
- Mark Bernath
- Executive Creative Director/Production :
- Eric Quennoy
- Creative Director :
- Edu Pou
- Art Director :
- Max Gebhardt
- Copywriter :
- Max Arlestig
- Head of Production :
- Erik Verheijen
- Agency Producer :
- Judd Caraway
- Agency Producer :
- Lars Fabery
- Production Company :
- Brenninkmeijer & Isaacs
- Director, Photography :
- Clemens Baumeister
- Executive Producer :
- Jelani Isaacs
- Producer :
- David Leite
- Production Designer :
- Martin Krejzlik
- Line Producer :
- Gerda Serbentaite
- Editing Company :
- The Gentlemen's Club
- Editor :
- Benjamin Putland
- Audio Post :
- Audentity Music and Sound
- Sound Designer/Mixer :
- Niels den Otter
- Music :
- Niels den Otter
- Post Production Company :
- Darling Post
- Executive Producer :
- Sander Brenninkmeijer
- Compositing/Finishing :
- Robert Okker
- Color Grading :
- Robert Thomas
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