Coke Brings Green to Gray Office Park World With New Surprise Stunt
Wieden + Kennedy Amsterdam Rolls Out Pop Up Park for Brand
Oct 01, 2013
Remember that scene in "Pretty Woman," in which Richard Gere's character seeks clarity by walking around the park barefoot? Well, kicking off your shoes can be a nice little break in the day -- at least Coca-Cola and Wieden + Kennedy Amsterdam seem to think so. In the latest installment of its "Where Will Happiness Strike Next?" campaign, they've brought a little of that green to the boring, gray office park world with "Roll Out Happiness." The effort brings insta-park to the suit and tie set, unravelling a familiarly-shaped lawn for passersby to relax on. Along with the grass, there are also (surprise!) vending machines dispensing the soda, but in order to get the Coke, people will have to kick off their shoes.
This isn't about world peace or even sharing, per se, but it is about bringing people together for a break. And breaks are important.