Coke Zero : Rooftop Racer
CP+B's "Rooftop Racer" advergame for Coke Zero, which ties into the inaugural Coke Zero 400 NASCAR race that took place on July 5th, lets players step into the virtual car of 400 competitor Elliott Sadler and reach the checkered flag.
Published On
Jul 21, 2008

Editor's Pick
CP+B's "Rooftop Racer" advergame for Coke Zero, which ties into the inaugural Coke Zero 400 NASCAR race that took place on July 5th, lets players step into the virtual car of 400 competitor Elliott Sadler and reach the checkered flag.
The one major obstacle, though, is that racers have to balance a Coke Zero bottle that sits on top of their ride. Hold down the arrow keys to power Sadler's car and use them to manuever as well. Under the instructions menu, one can customize game control by determining which way the bottle slides, either in the direction steered or the opposite direction.
The longer players stay in the five-lap race and outbattle fellow drivers while keeping the car powered and the Coke Zero bottle balanced, they increase their score automatically and possibly unearth hidden bonus points along the way. After the race, players can check their ranking on the leaderboard or click on a link to challenge a friend.
The one major obstacle, though, is that racers have to balance a Coke Zero bottle that sits on top of their ride. Hold down the arrow keys to power Sadler's car and use them to manuever as well. Under the instructions menu, one can customize game control by determining which way the bottle slides, either in the direction steered or the opposite direction.
The longer players stay in the five-lap race and outbattle fellow drivers while keeping the car powered and the Coke Zero bottle balanced, they increase their score automatically and possibly unearth hidden bonus points along the way. After the race, players can check their ranking on the leaderboard or click on a link to challenge a friend.
Credits
- Date
- Jul 21, 2008
- Client :
- Coke Zero
- Agency :
- Crispin Porter Bogusky
- Interactive Creative Director :
- Jeff Benjamin
- Creative Director :
- Dave Schiff
- Associate Creative Director :
- Alex Burnard
- Copywriter :
- Craig Miller
- Art Director :
- Matt Denyer
- Art Director :
- Charles Carlson
- Art Director :
- Michael Tabtabai
- Director, Integrated Production :
- David Rolfe
- Executive Integrated Producer :
- Robert Valdes
- Interactive Integrated Head of Production :
- Winston Binch
- Interactive Integrated Producer :
- David Evans
- Visual Effects Supervisor :
- Adam Nikolaidis
- Technical Director :
- Scott Prindle
- Interaction Director :
- Matt Walsh
- Interaction Designer :
- Jordan Clayton-Hall
- Interactive Digital Artist :
- Jonathan Bowden
- Brand :
- Coke Zero
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