These days, there are several restaurants introducing an all day Breakfast. But the truth is Jack in the Box has been serving it all day for decades. In this campaign from David&Goliath, we learn the legendary tale of why. Turns out the story dates back many years and involves a long line of roosters. Some heroic and some not so much. The campaign introduces a new breakfast icon, Raymond. While he may be a rooster, he's a rather disoriented and confused rooster and certainly the black of the sheep of the family. From him, Jack finds hope and inspiration.