Jack in the Box: Rooster

Published On
Nov 02, 2015


These days, there are several restaurants introducing an all day Breakfast. But the truth is Jack in the Box has been serving it all day for decades. In this campaign from David&Goliath, we learn the legendary tale of why. Turns out the story dates back many years and involves a long line of roosters. Some heroic and some not so much. The campaign introduces a new breakfast icon, Raymond. While he may be a rooster, he's a rather disoriented and confused rooster and certainly the black of the sheep of the family. From him, Jack finds hope and inspiration.


Nov 02, 2015
Agency :
David & Goliath
Brand :
Jack In The Box
Client :
Jack In The Box
Founder and Chairman :
David Angelo
Chief Creative Officer :
Colin Jeffery
Group Creative Director :
Ben Purcell
Group Creative Director :
Steve Yee
Associate Creative Director, Art Director :
Jenn Tranbarger
Associate Creative Director, Copywriter :
Anne Sanguinetti
Executive Agency Producer :
Karen Jean
Group Account Director :
Michele Tebbe
Account Director :
Corrine Soltis
Assistant Account Executive :
Chelsea Kyles
Senior Project Manager :
Lila Anton
Production Company :
Director :
Ruben Fleischer
Director, Photography :
Ken Seng
Executive Producer :
Jasper Thomlinson
UPM/Executive Producer :
Michael Sagol
Line Producer :
Richard Weager
Head of Production :
Kelly Bowen
Editorial House :
Spinach LA
Editor :
Corky Devault
Producer :
Joanna Williamson
Producer :
Jonathan Carpio
Color :
The Mill
Colorist :
David Ludlum
Color Producer :
Ali Struck
Visual Effects :
Fell VFX
Executive Producer :
Rachel Koch
Visual Effects Supervisor :
Russell Fell
Mix Facility :
Margarita Mix Santa Monica
Mixer :
Nathan Dubin
Head of Broadcast Production :
Paul Albanese

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