Round Table Pizza: Motorcade

People treat Round Table differently

Published On
Jun 11, 2018

Description

With its legendary recipes and commitment to quality, Round Table Pizza is arguably among the best in the nation. Still, the 60-year-old brand – and its more than 430 restaurants – didn’t want to take that fact for granted. So MGH developed a strategy and integrated campaign that essentially declares Round Table to be “pizza royalty” and worth the price. A series of television spots feature the pizza being treated with incredible deference – including having it transported by motorcade. In-store POP, an aggressive social media campaign and a soon-to-be-launched website round out the campaign.

Credits

Date
Jun 11, 2018
Creative & Art Director:
Dave Wassell
Copywriter:
John Patterson
Agency Producer:
Steve Blair
Edit:
Cosmo Street
Music/Sound Design:
Cerebral Lounge
Account Director:
Kristi Betz
Agency:
MGH

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Industry
Project Type