With its legendary recipes and commitment to quality, Round Table Pizza is arguably among the best in the nation. Still, the 60-year-old brand – and its more than 430 restaurants – didn’t want to take that fact for granted. So MGH developed a strategy and integrated campaign that essentially declares Round Table to be “pizza royalty” and worth the price. A series of television spots feature the pizza being treated with incredible deference – including having it transported by motorcade. In-store POP, an aggressive social media campaign and a soon-to-be-launched website round out the campaign.