Royal Caribbean is claiming an augmented reality first with the launch of the first-ever fully immersive AR experience built to function while on the high seas.
Created by Firstborn, the "Expedition Two70" experience is running on the Spectrum ship, which cruises to the far East with stops in Hong Kong, Shanghai and Japan.
The experience invites guests to enter the ship’s Two70 entertainment room at any time, where they open the Royal Caribbean app and can take part in four challenges: Ruin Blaster, Temple Raiser, Summit of Light and Totem Recall. It aims to transform the entertainment room into "a lost land worthy of an epic quest for the most curious explorers," with challenges such as shooting at targets, solving puzzles and completing mazes.
Building it required some engineering innovation, according to Firstborn, as traditional AR methods are designed for stable ground, not a floating ship. As a result, during development, the added motion of the sea led to experiences that wouldn’t stay put. So Firstborn built the technology behind "Expedition Two70" using AR anchors to produce enough stability for a completely immersive experience.