This High-Fiving Robot Brings Warm and Fuzzy to SXSW

This Little Guy Dishes Out Some Real-World Love

Published On
Mar 14, 2016

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GIMI-5, a cute robot that looks like a mashup between a trash can, a hockey glove and a floor sweeper has been making the rounds at SXSW interactive, throwing out high-fives to passersby. The RPA Santa Monica creation is a "karma-bot" who has set to "convert internet love into real-world love" via that universal act of friendship.

GIMI-5 will turn every mention or like he gets on social media into a high five to one of the attendees at SXSW Interactive in Austin, from March 11 through March 15.

GIMI-5 came out of the agency's innovation program "6F" that encourages staffers to bring cool ideas to life, through cross-disciplinary collaboration.

Inspired by other adorable bots like BB8, R2D2 and Eve from "Wall-E," GIMI-5's actions are "meant to give off that warm, fuzzy feeling one experiences after receiving a like online," according to the agency. He'll be capturing content from his SXSW adventure via a 360-degree camera, and every high-five he makes will be recorded online, where you can also see more video and photo content. You can also check out more images on Facebook.

"We liked the idea of creating a physical manifestation of a social media like. GIMI-5 lets us spread some positivity during one of the most influential industry events in the U.S.," said Tim Leake, SVP-director of growth and innovation at RPA in a statement.


Mar 14, 2016

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