After nearly a full year of social distancing, the world is about to experience its first Valentine’s Day in quarantine. While that will put a kink in the traditional celebrations of lovers and lusters, it’s not a problem for Latrice Royale, best known for her turns on “RuPaul’s Drag Race” and “Drag Race All Stars.”
In a series of spots from Huge Southeast, Royale, bedecked in her trademark rhinestones and a custom pink dress, explains that being alone for Valentine’s Day is just fine by her. “This year, I’m my own Valentine. Because you know who loves me more than me? Nobody.”
Instead of red roses, which are old hat, she suggests Ruby Royale, a nut and fruit mix from Squirrel Brand—leading to her raucous challenge to “Get these nuts in your face!” The campaign is the agency’s first work for its new client.
Royale opines on other topics, doling out advice to the lovelorn like remembering to feed your booty calls after they come over and skipping the greeting cards that nobody wants anyway. In addition to a 60-second main spot, the campaign includes a half-dozen 15-second spots and multiple 6-second bumpers. It broke on Monday and runs through Valentine’s Day.