Danny Trejo Is a Mutt in the Pound in National Dog Week PSA

Ad by Friends of Animals Has a Serious Message Promoting Spaying

Published On
Sep 24, 2015

Editor's Pick

Fresh from playing The Brady Bunch's Marcia in Snickers' Super Bowl ad, Danny Trejo stars as a mangy dog in this PSA from charity Friends of Animals. The ad, for National Dog Week, sees Trejo as a hardened mutt explaining how he ended up in the pound (his dad humped everything in sight and his Mom was a "huge bitch.").

The spot, by Atlanta agency Breensmith, is funny but has a serious message about the importance pet neutering and spaying: we also meet the dog's cat hooker girlfriend (played by Victoria Secret model, Cynthia Kirchner) who's pregnant and locked up, and hear about the toughness of life in a shelter.

Credits

Date
Sep 24, 2015
Brand :
Friends of Animals
Client :
Friends of Animals
Agency :
breensmith
Creative Director :
Chris Breen
Art Director :
Adam Millman
Art Director :
Steve Cady
Copywriter :
Mike Palma
Copywriter :
Anna Morgan
Director :
Mason Dixon
Producer :
Kevin Wilson
Production Company :
TackleBox Films
Music :
Joel Simon Music

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Project Type
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