Sneaky Cheese Lovers Will Relate to This Ad

Campaign by Cathedral City Also Includes an App for Cheese Lovers

Published On
Jun 08, 2016

Editor's Pick

A new ad from U.K. cheese brand Cathedral City, which sets out the unspoken "rules of cheese," will strike a chord with anyone who has a sneaky love of the yellow stuff.

They include: swiping the last bit of cheese that's too small to grate, watching bubbling cheese under a grill, eating the crispy bit of a lasagna before it's served to the family and surreptitiously returning to the cheese board at a party.

There's no doubt that cheese lovers will have guiltily experienced at least one of these moments, humorously documented here in a spot directed by Outsider's Chris Balmond for Grey London. The tagline is: "Love Cheese? Welcome to the Club."

The campaign by the Dairy Crest-owned brand also includes the launch of a Facebook app for cheese lovers. You can immortalize your face in a grilled cheese image, or take a quiz about your cheese habits to win a year's supply of Cathedral City Mature Cheddar.


Jun 08, 2016
Agency :
Brand :
Cathedral City
Client :
Cathedral City
Creative Director :
Darren O'Beirne
Creative Director :
Neil McGuirk
Creative :
Phil Clarke
Creative :
Rupert Jordan
Agency Producer :
Emma Fasson
Producer Assistant :
Elaine Coyle
App Producer :
Peter McKenzie-Jones
Creative Producer :
Martin McGinn
Creative Planner :
Fiona Keyte
Creative Planner :
George White
Creative Planner :
Emily McDonald
Business Director :
Geraldine Gaillemin
Account Director :
Kate Ilott
Account Manager :
Vitalia Floris
Media Planner :
Shara Hikmet
PR Agency :
Shopper Agency :
Production Company :
Director :
Chris Balmond
Editor :
Tim Hardy
Producer :
Paul McPadden
Director, Photography :
Jean Noel Mustonen
Post Production :
Jam Films
Audio Post Production :

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