When Is Giving Underwear Inappropriate? Fruit of the Loom Offers Some Funny Guidance

Spot Helpfully Highlights Etiquette of Underwear Gifts

Published On
Dec 01, 2014

Editor's Pick

Underwear is a great Christmas gift. But only for certain people. Like members of your family -- not teachers, your boss or your mail carrier. That's the premise of Fruit of the Loom's holiday ad, which could have you laughing out loud. It's a great idea, wonderfully executed. And quite possibly the best underpants ad we've seen.


Dec 02, 2014
Agency :
Crispin Porter Bogusky
Brand :
Fruit of the Loom
Client :
Fruit of the Loom
Executive Vice President, Executive Creative Director :
Tony Calcao
Chief Creative Officer :
Ralph Watson
Creative Director :
Dave Cook
Creative Director :
Matt Fischvogt
Associate Creative Director :
Mona Hasan
Senior Art Director :
Edi Inderbitzin
Associate Creative Director :
Nicholas Buckingham
Designer :
Aaron Fisher
Vice President/Senior Integrated Producer :
Ramon Nuñez
Vice President/Director,Video Production :
Kate Hildebrant
Senior Business Affairs :
Rebecca Williams
Vice President, Managing Director :
Danielle Whalen
Content Supervisor :
Charissa Kinney
Content Manager :
Ben Song
Production Company :
Imperial Woodpecker
Director :
Peter Martin
Managing Partner :
Doug Halbert
Executive Producer :
Charlie Cocuzza
Producer :
Lawrence Lewis
Editorial Company :
Editor :
Chan Hatcher
Online Editor :
Verdi Sevenhuysen
Editorial Executive Producer :
Chrissy Desimone
Editorial Producer :
Kendra Desai
End Card Production Company :
Managing Director/Executive Producer :
Lisa Masseur
Executive Producer :
Sarah Wien
Producer :
Emma Jubinski
Post Production :
Optimus Design
Executive Producer :
Jon Desir
Executive Creative Director :
Mike Ciacciarlelli
Creative Director :
Donnie Bauer
Music Company :
KBV Records
Executive Producer :
Tony Verderosa
Composer :
Alex Wurman
Audio Finishing :
Lime Studios, Santa Monica, CA
Engineer :
Mark Meyuhas
Color and Finishing :
Colorist :

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