When Is Giving Underwear Inappropriate? Fruit of the Loom Offers Some Funny Guidance
Spot Helpfully Highlights Etiquette of Underwear Gifts
Published On
Dec 01, 2014
Editor's Pick
Underwear is a great Christmas gift. But only for certain people. Like members of your family -- not teachers, your boss or your mail carrier. That's the premise of Fruit of the Loom's holiday ad, which could have you laughing out loud. It's a great idea, wonderfully executed. And quite possibly the best underpants ad we've seen.
Credits
- Date
- Dec 02, 2014
- Agency :
- Crispin Porter Bogusky
- Brand :
- Fruit of the Loom
- Client :
- Fruit of the Loom
- Executive Vice President, Executive Creative Director :
- Tony Calcao
- Chief Creative Officer :
- Ralph Watson
- Creative Director :
- Dave Cook
- Creative Director :
- Matt Fischvogt
- Associate Creative Director :
- Mona Hasan
- Senior Art Director :
- Edi Inderbitzin
- Associate Creative Director :
- Nicholas Buckingham
- Designer :
- Aaron Fisher
- Vice President/Senior Integrated Producer :
- Ramon Nuñez
- Vice President/Director,Video Production :
- Kate Hildebrant
- Senior Business Affairs :
- Rebecca Williams
- Vice President, Managing Director :
- Danielle Whalen
- Content Supervisor :
- Charissa Kinney
- Content Manager :
- Ben Song
- Production Company :
- Imperial Woodpecker
- Director :
- Peter Martin
- Managing Partner :
- Doug Halbert
- Executive Producer :
- Charlie Cocuzza
- Producer :
- Lawrence Lewis
- Editorial Company :
- No6
- Editor :
- Chan Hatcher
- Online Editor :
- Verdi Sevenhuysen
- Editorial Executive Producer :
- Chrissy Desimone
- Editorial Producer :
- Kendra Desai
- End Card Production Company :
- Optimus
- Managing Director/Executive Producer :
- Lisa Masseur
- Executive Producer :
- Sarah Wien
- Producer :
- Emma Jubinski
- Post Production :
- Optimus Design
- Executive Producer :
- Jon Desir
- Executive Creative Director :
- Mike Ciacciarlelli
- Creative Director :
- Donnie Bauer
- Music Company :
- KBV Records
- Executive Producer :
- Tony Verderosa
- Composer :
- Alex Wurman
- Audio Finishing :
- Lime Studios, Santa Monica, CA
- Engineer :
- Mark Meyuhas
- Color and Finishing :
- CO3
- Colorist :
- Siggy
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