When Is Giving Underwear Inappropriate? Fruit of the Loom Offers Some Funny Guidance
Spot Helpfully Highlights Etiquette of Underwear Gifts
Published On
Dec 02, 2014
Editor's Pick
Underwear is a great Christmas gift. But only for certain people. Like members of your family -- not teachers, your boss or your mail carrier. That's the premise of Fruit of the Loom's holiday ad, which could have you laughing out loud. It's a great idea, wonderfully executed. And quite possibly the best underpants ad we've seen.
Credits
- Date
- Dec 02, 2014
- Agency:
- Crispin Porter Bogusky
- Brand:
- Fruit of the Loom
- Client:
- Fruit of the Loom
- Executive Vice President, Executive Creative Director:
- Tony Calcao
- Chief Creative Officer:
- Ralph Watson
- Creative Director:
- Dave Cook
- Creative Director:
- Matt Fischvogt
- Associate Creative Director:
- Mona Hasan
- Senior Art Director:
- Edi Inderbitzin
- Associate Creative Director:
- Nicholas Buckingham
- Designer:
- Aaron Fisher
- Vice President/Senior Integrated Producer:
- Ramon Nuñez
- Vice President/Director,Video Production:
- Kate Hildebrant
- Senior Business Affairs:
- Rebecca Williams
- Vice President, Managing Director:
- Danielle Whalen
- Content Supervisor:
- Charissa Kinney
- Content Manager:
- Ben Song
- Production Company:
- Imperial Woodpecker
- Director:
- Peter Martin
- Managing Partner:
- Doug Halbert
- Executive Producer:
- Charlie Cocuzza
- Producer:
- Lawrence Lewis
- Editorial Company:
- No6
- Editor:
- Chan Hatcher
- Online Editor:
- Verdi Sevenhuysen
- Editorial Executive Producer:
- Chrissy Desimone
- Editorial Producer:
- Kendra Desai
- End Card Production Company:
- Optimus
- Managing Director/Executive Producer:
- Lisa Masseur
- Executive Producer:
- Sarah Wien
- Producer:
- Emma Jubinski
- Post Production:
- Optimus Design
- Executive Producer:
- Jon Desir
- Executive Creative Director:
- Mike Ciacciarlelli
- Creative Director:
- Donnie Bauer
- Music Company:
- KBV Records
- Executive Producer:
- Tony Verderosa
- Composer:
- Alex Wurman
- Audio Finishing:
- Lime Studios, Santa Monica, CA
- Engineer:
- Mark Meyuhas
- Color and Finishing:
- CO3
- Colorist:
- Siggy
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