Fallon-New York : Runway Radar

Reality shows are still in fashion, if the launch of the third season of Project Runway, Bravo's trendy reality series, is any indication. So Fallon decided to offer viewers an extra dose of reality by creating RunwayRADAR, an interactive online search tool that lets them explore up close the cutting edge fashions that grace the show. Sponsored by Elle.com, the microsite showcases 40 new items and styles each week (ranging from jewelry to shoes to swimsuits), all screened and approved by Project Runway designers. Clicking on an individual item leads visitors to pricing information via Elle.com.