Nike : Rush Hour - Gone Running

As part of its latest apparel launch, Nike has created an interactive campaign that highlights girl power while encouraging physical fitness.

Published On
Sep 04, 2007

Editor's Pick

As part of its latest apparel launch, Nike has created an interactive campaign that highlights girl power while encouraging physical fitness.

The website for Nike's female footwear campaign features a 'Gone Running' sign with real-time clock attached, with the block letters in the copy boasting that "someone who is busier than you is running right now."

CORRECTION: R/GA is responsible for construction of the website and the interactive clock in this campaign. Wieden + Kennedy, Portland, originally credited for the entire execution, contributed the online advertising including web films, desktops and banner ads. 

Credits

Date
Sep 04, 2007
Agency:
R/GA
Associate Creative Director:
Pablo Marques
Associate Creative Director:
Michael Spiegel
Art Director:
Mariana Bukvic
Art Director:
Pelun Chen
Senior Designer:
Virgilio Santos
Copywriter:
Tina Morgan
Technical Director:
Martin Legowiecki
Flash Programmer:
Colin Nelson
Flash Programmer:
Geoff Roth
Production:
Carol Jinhi Park
Interaction Design:
Junu Yang
Interaction Design:
Fura Johannesdottir
Brand:
Nike

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