Little Red Riding Hood has an unexpected BFF in spot for Rustlers burgers

Jeff Low directs latest campaign for the brand from Droga5 London

Published On
Oct 05, 2020

Editor's Pick

Little Red Riding Hood becomes best buddies with the Big Bad Wolf in a new U.K. spot for microwave burger brand Rustlers, whose latest campaign from Droga5 London draws on unexpected outcomes to show how the product might be "better than you think." 

The spot, directed by Jeff Low via Biscuit Films, shows Red realizing on arrival at her grandmother's house that the wolf is not Grandma—but she ends up having fun with him anyway. As well as some more expected grandma/granddaughter activities, like dancing, decorating cupcakes and going to the hair salon together, they also go fishing, lift weights and commit some light vandalism out of an open-top car. "Isn't it funny that someone can be gone, but at the same time more here?" comments the wolf. 

A second spot features what looks like will be a big high school brawl, but in fact turns into a dance-off—until the teacher breaks it up. 


The ads are designed to challenge misconceptions of the brand and drive home the messages that Rustlers burgers are made with 100% British and Irish beef. They are accompanied by a radio, out-of-home and digital push. 

“In a year where pretty much everything has gone worse than expected, it’s important we celebrate that which is actually better," said Ed Redgrave, Droga5 London creative director in a statement. "Like discovering Rustlers burgers are made with 100% British & Irish beef. That, really, is the best case scenario for a microwave burger. And the year 2020.”

Previous work by Droga5 for the brand has also been quirky: it has included a German arthouse-style film about the history of burgers and a VR experience where you can't actually see anything. The latest work follows a wider rebrand from earlier this year, which included a packaging change. 

Elaine Rothballer, Marketing Controller, said the brand has worked closely with Droga5 London to redefine the Rustlers brand purpose, tone of voice and positioning. "This has led to the development of a new campaign which brings this work to life through tapping into the powerful and true insight that Rustlers burgers really are better than you think."



Oct 05, 2020
Client :
Agency :
Chief Creative Officer :
David Kolbusz
Creative Director :
Ed Redgrave
Creative Director :
Dave Wigglesworth
Creative :
Ed Redgrave
Creative :
Dave Wigglesworth
Creative :
Philippa Baines
Creative :
Melina Filippidou
Creative :
Ash Hamilton
Creative :
Sara Sutherland
Lead Designer :
Stephanie McArdle
Designer :
Julia Kuisma
Motion Designer :
John Beechey
Studio Director :
Tim Larke
Group Account Director :
Jonny Tennant-Price
Account Director :
Georgie Bowie
Strategist :
Guy Reason
Producer :
Peter Montgomery
Production Company :
Biscuit Filmworks
Director :
Jeff Low
MD/Exec Producer :
Rupert Reynolds-MacLean
Producer :
Jeff McDougall
Director of Photography :
Igor Jadue Lillo
Production Designer :
Caitlin Byrnes
Hair & Make/Up :
Andrea Blunt
Costume Designer :
Alecia Ebbels
Editing Company :
Work Post
Editor :
Saam Hodivala
Edit Producer :
Ben Tomlin
Post Production :
The Mill
2D Lead :
Dan Adams
Colorist :
Alex Gregory
Post Producer :
Nicola Simmons
Sound House :
String and Tins
Sound Design :
Adam Smyth
Sound Producer :
Charlie Howard
Music Composition :
Dance Fight - Jeff Low
Music Composition :
Red Riding Hood - Audio Network

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