Forget beds in boxes--this elevator operator leads a curious couple to mattress nirvana

Preacher unveils the first brand campaign for online sleep seller Saatva

Published On
Sep 19, 2018

Editor's Pick

Like minimalist furniture or hot dates, add mattresses to the list of unlikely commodities that are easiest to find online.

Where once sleep stores competed on opposite ends of the strip mall, now mattresses come in boxes, or with try-before-you-buy deals, or even with white glove delivery. Saatva, the largest online mattress company, is one of the latter, and a new campaign from Preacher aims to differentiate the brand from well-known competitors like Casper.

“The Path to Sleep Enlightenment” stars a knowledgeable elevator operator with plenty of tips for choosing and buying a bed. In a quirky short film, he arrives to help a confused couple navigate the options, narrowly avoiding the cacophony of online search results and the depredations of aggressive mattress salesmen. A hapless bed-in-a-box buyer drags his purchase like a lodestone. But on the top floor, sleep nirvana awaits--a paradise of pillow-tops and cheery delivery people.

The campaign, which is running on paid social, includes additional videos, some of which will also air on TV. The same pitchman, eternally clad in his uniform, answers common questions about mattresses, describing the scary elements that can be found in non-eco-friendly mattresses, or dismissing boxed bed offerings. Full-page print spreads will also run in the New York Times Magazine and Washington Post Magazine.

Credits

Date
Sep 19, 2018
Chief Executive Officer:
Ron Rudzin
Chief Strategy Officer:
Joe McCambley
Chief Marketing Officer:
Ricky Joshi
VP of Creative:
Jen Pressley
Marketing Operations Manager:
Ellen Tsai
Agency:
Preacher
Chief Creative Officer:
Rob Baird
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Creative Director:
Kellyn Blount
Creative Director:
Greg Hunter
Associate Creative Director/Art Director:
Nick Troop
Associate Creative Director/Copywriter:
Maxx Delaney
Senior Designer:
Taryn Kealani
Art Director:
Sally Franckowiak
Designer:
Anna McCaleb
Copywriter:
Gabe Long
Brand Director:
Katie Gibson
Brand Manager:
John Gaglio
Senior Strategist:
Paola Ortega
Executive Producer:
Stacey Higgins
Senior Producer:
Shane Smith
Business Affairs:
Miiko Martin
Production Company:
Community Films
Executive Producer:
Lizzie Schwartz
Executive Producer:
Carl Swan
Director:
JEAN
Director:
Eric Eckelman
Director:
Armand Prisco
Head of Production:
Christopher Spanos
Line Producer:
Tony Cantale
Director of Photography:
Don Davis
Casting:
House Casting
Edit House:
Cabin Edit
Managing Partner:
Carl Schilling
Producer:
Liz Lydecker
Editor:
Graham Turner
Assistant Editor:
Sean Scannell
Music:
Duotone
Executive Producer:
Ross Hopman
Mix Company:
TBD POST
Mix:
Dusty Albertz
Finish House:
Artjail
Creative Director:
Steve Mottershead
Head of Production:
John Skeffington
Online Producer:
Janine Conway
Flame Lead:
Chris Memoli
Nuke Artist:
Dayung Jo
Digital Matte Painter:
Eric Mattson
Nuke Artist:
Markus White
Flame Artist:
Margolit Steiner
Flame Assist:
Ben Elliot
Colorist:
Tim Masick
Color Company:
Company 3

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