Pacifico : Sad Hurts

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just

Published On
Jan 29, 2007

Editor's Pick

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just in case they ever wanted to do some TV. The client thought I was nuts but let me shoot anyway. Then, a few months later said they really needed some spots. And so we put them together. Now I think we're going to do some more."

Credits

Date
Jan 30, 2007
Creative Director/ Copywriter :
Jim Haven
Creative Director :
Matt Peterson
Art Director :
Lara Papadakis
Agency Producer :
Jenn Pennington
Director :
Lara Papadakis
Director :
Jim Haven
Editor :
Tony Fulgham
Composer :
Nathaniel Papadakis
Engineer :
John Buroker
Music Company :
Stark Raving Music
Editorial Company :
World Famous
Client :
Pacifico
Sound Design :
Clatter & Din
Agency :
Creature
Brand :
Pacifico

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Project Type