Pacifico : Sad Hurts

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just

Published On
Jan 30, 2007

Editor's Pick

Pacifico's first ever TV spots came by with a bit of serendipity, says Creature CD Jim Haven. "The funny thing is, this was never an assignment. I just felt like I needed to shoot some film when we were down for our print shoot just in case they ever wanted to do some TV. The client thought I was nuts but let me shoot anyway. Then, a few months later said they really needed some spots. And so we put them together. Now I think we're going to do some more."

Credits

Date
Jan 30, 2007
Creative Director/ Copywriter:
Jim Haven
Creative Director:
Matt Peterson
Art Director:
Lara Papadakis
Agency Producer:
Jenn Pennington
Director:
Lara Papadakis
Director:
Jim Haven
Editor:
Tony Fulgham
Composer:
Nathaniel Papadakis
Engineer:
John Buroker
Music Company:
Stark Raving Music
Editorial Company:
World Famous
Client:
Pacifico
Sound Design:
Clatter & Din
Agency:
Creature
Brand:
Pacifico

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Project Type