Allstate's 2014 LGBT campaign kicks off with "Safe In My Hands," an animated film about a man with a larger hand than everyone else -- something that causes people to perceive him differently. The film, which features a track by singer/songwriter Eli Lieb, goes on to show how the man with the giant hand manages to find a special someone that is just like him. At the end, the tagline reads "Everybody deserves to be in good hands." The "everybody" is subtly rendered in bold.
The campaign works alongside a dedicated microsite where you can download the track, and find resources for insurance help for same-sex partners, such as advice on signing a domestic partnership agreement if same-sex marriage isn't recognized in the state you live in.