This Insurer's GPS Helps You Choose the Safest, Not Fastest, Route
Groupama Analyzed Seven Years of Traffic Accident Data
Editor's Pick
French insurance company Groupama is highlighting its attention to safety by launching a GPS that helps drivers to choose the safest, rather than the quickest, route to the their destination.
To create LeTrajetLePlusSur (The Safest Route), Groupama and agency Marcel analyzed official government data on traffic accidents over the past seven years. Any accidents leading to personal injuries requiring both police and fire intervention were included. Based on statistics, an algorithm was developed from this data, identifying the roads that are less likely to experience accidents as long as they do not add more than 20% additional driving time on average to daily trips.
When users type in their destination, the tool will come up with two routes: the fastest, and the safest, and they can choose between the two. The tool, available as a mobile app and website, is collaborative; each user is encouraged to save their trip and share it on various social media platforms.
Credits
- Date
- May 24, 2017
- Brand :
- Groupama
- Client :
- Groupama
- Agency :
- Marcel
- Director, Communications :
- Sylvain Burel
- Brand Director :
- Antoine Stattner
- Communications Manager :
- Perle Sun
- Chief Executive Offier :
- Charles Georges Picot
- Chief Executive Offier :
- Pascal Nessim
- Chairperson :
- Anne de Maupeou
- Chief Creative Officer :
- Dimitri Guerassimov
- Chief Creative Officer :
- Fabien Teichner
- Creative Director :
- Remy Aboukrat
- Copywriter :
- Gaetan Du Peloux
- Art Director :
- Youri Guerrassimov
- Digital Art Director :
- Eulalia Bartolomeu
- Managing Partner :
- Nicolas Levy
- Partner :
- Blandine Mercier
- Account Director :
- Alexandre Kobylko
- Project Manager :
- Valentin Moreau
- Project Manager :
- Lucas Sengler
- Strategic Planner :
- Sarah Lemarie
- PR :
- Nathalie Roland
- Social Media Manager :
- Nicolas Plasmondon
- Development Company :
- Marcel x ETO
- UX Director :
- Vincent Mayol
- Front-End Developer :
- Diono Corbel
- Front-End Developer :
- Paul Vanlerberghe
- Front-End Developer :
- Eric Beaufol
- Back-End Developer :
- Charles Coulais
- Back-End Developer :
- Edgar Lacouture
- Technical Manager :
- Maximilien Borne
- Production Company :
- Prodigious
- Production Company :
- Kuest Prod
- Director :
- Manu G. Cuesta
- Editor :
- Mikael Arslanyan
- Motion Designer :
- Mikael Arslanyan
- Sound Producer :
- Boris Nicou
- Sound Producer :
- Boris Jeanne
- Sound Producer :
- Thomas Corbel
- Sound Producer :
- Elodie Siliart
- Sound Engineer :
- Fabien Cornec
- Voice :
- Ombeline de la Teyssonière
- Print Production :
- Prodigious
- Photographer :
- Alain Cornu
- Art Buyer :
- Flore Silberfeld
- Producer :
- Constance de Gourlet
- Producer :
- Suzanne Pereira Dias
- Retouching :
- David Verduci
- Retouching :
- Quentin Le Roch
- Retouching :
- Mathieu Andrieu
- Retouching :
- Karine Villalon
- Chief Technology Officer :
- Louis Da Silva
- Chief Strategic Officer :
- Nicolas Levy
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