Welcome to SafetyTown. Population? Anyone with a computer and concerns about internet theft. Created by Night Agency as part of Symantec's first ever interactive marketing campaign, the SafetyTown.com microsite is home to a web-film series that educates computer owners about the perils of online identity theft through one victim's epic quest to bring his offender to justice. "The client wanted something that was purely entertaining," says Night Agency creative director Scott Cohn. "They weren't looking to promote any single product, but rather the sum total of their mission to empower people to experience the full fruit of the internet without fear. The branding was to be soft, the tie-in being thematic. We went through different possibilities, including games or videos or an interactive micrositebut ultimately determined that we could do all of these things and deliver them as a streamlined experience."