MilkPEP : Salma Hayek

In search of the white stuff.

Published On
Feb 24, 2012

Editor's Pick

Salma Hayek goes on an epic quest for a carton of milk in the latest spot out of Deutsch N.Y. for dairy group the Milk Processor Education Program.

The work, which breaks on Monday, is aimed at targeting both an English speaking and Hispanic audience with the choice of Hayek, and will be accompanied by print spots of her wearing a 'milk mustache', as well as a Facebook microsite, TheBreakfastProject.com, where people can share their breakfast hints and tips. Weber Shandwick North America worked on the digital campaign.

Credits

Date
Feb 24, 2012
Brand:
MilkPEP
Client:
MilkPEP
Partner/Chief Creative Offier:
Greg DiNoto
Senior Vice President/Group Creative Director:
Bernie Hogya
Copywriter:
Matt Moyer
Art Director:
Rich Kolopeaua
Art Director:
Tim Hancock
Executive Vice President/Director, Content Production:
Joe Calabrese
Vice President, Executive Producer:
Crissy Cicco
Production Company:
Independant Media
Director:
Wally Pfister
Director, Photography:
Wally Pfister
Executive Producer:
Susanne Preissler
Producer:
Denise Rocchietti
Editorial:
Number Six
Editor:
Lawrence Young
Assistant Editor:
Clay Doggett
Executive Producer:
Toni Lipari
Producer:
Evan Meeker
Agency:
Deutsch-New York
Copywriter:
Nick Bayne

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Project Type