Salvation Army Marks Out The Addresses Of The Homeless

Canadian Campaign Uses House Number Signs To Highlight Street Sleeping

Published On
Oct 23, 2013

Editor's Pick

In Toronto, The Salvation Army is drawing attention to homelessness with an outdoor campaign underlining how many people live on the streets. The campaign, devised by Cossette, places home address number signs, of the kind usually seen on houses, in public places across the city, such as such as street corners, bus stops and even on the doorsteps of buildings. Beneath the number it reads "No-one should have to call this home" before encouraging people to text a donation to the charity.

Credits

Date
Oct 23, 2013
Brand:
Salvation Army Canada
Client:
Salvation Army Canada
Co-Chief Creative Officer:
Matthew Litzinger
Co-Chief Creative Officer:
Dave Daga
Creative Director:
Chad Borlase
Art Director:
Kevin Filliter
Copywriter:
Aaron Chown
Agency:
Cossette

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