Samsung : Art and Design with Tristan Eaton

A day with the Note.

Published On
Sep 24, 2012

Editor's Pick

Cheil USA and Samsung continue their influencer-centered campaign for the Galaxy Note 10.1 tablet with this new online-only film starring street artist and toy maker Tristan Eaton, as he uses the device over the course of an ordinary -- well, ordinary for him, we guess -- day. (Watch out for the Creativity Magazine cameo about 11 seconds in.)

The film follows on from Cheil's previous work for the device, which starred renowned multi-tasker James Franco (who also directed the film) as he maximized his productivity using the Note. There was also the David Beckham film, which featured the soccer star taking inspiration from the Note to craft a series of seriously cool soccer kicks. The next part of the campaign will focus on the tablet's use in education.

Credits

Date
Sep 24, 2012
Brand:
Samsung
Client:
Samsung
Agency:
Cheil-USA
Chief Creative Officer:
Lars Bastholm
Creative Technology Director:
Kaare Wesnaes
Creative Director:
Hoon Jung
Producer:
Teresa Wakabayashi
Production Company:
Decon
Director:
Jason Goldwatch
Director, Photography:
Jesse Green
Executive Producer:
Misha Louy
Producer:
Mark Hyatt
Editor:
Laura Bermudez
Music Producer:
Mina Louy
Music:
RJD2

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Project Type