Husband Watches Wife Give Birth via Virtual Reality With Samsung Gear VR

Emotive Stunt Claims to Be 'World's First Live' VR Delivery

Published On
Mar 16, 2015

Editor's Pick

In this film from Samsung Australia and Leo Burnett Sydney, a husband who is four thousand kilometers away from his pregnant wife as she's about to give birth is able to experience the moment in way that's the perhaps the next best thing to being there in person -- via virtual reality.

Using a Samsung Gear virtual reality headset, the man watches his wife deliver their son in Perth, Australia. It's emotional stuff and also adds a real human element to a technology that is often perceived to be just about thrill-seeking and gaming-type scenarios. The agency and client claim the effort is the "world's first live virtual reality birth."

Credits

Date
Mar 16, 2015
Brand:
Samsung (Australia)
Client:
Samsung (Australia)
Agency:
Leo Burnett-Sydney
Production Company:
Rapid VR
Executive Producer:
Susannah DiLallo
Director, Photography:
Earle Dresner
Director, Photography:
Ben Nott
Casting Director:
Toni Higginbotham Casting
Virtual Reality Specialist:
Dan White
Chief Marketing Officer:
Arno Lenior
Head of Communications:
Ian Bell
Group Marketing Manager:
Ana Vrinat
Marketing Manager:
Bianca Da Silva
Digital Intermediate Assistant Marketing Manager:
Michelle Carter
Head of Corporate Affairs:
Richard Noble
Corporate Affairs Manager:
Shaneez Johnston
Chief Creative Officer:
Andy DiLallo
Worldwide Chief Creative Officer:
Mark Tutssel
Executive Creative Director:
Vince Lagana
Executive Creative Director:
Grant McAloon
Creative Director:
Sharon Edmondston
Creative Director:
Misha McDonald
Art Director:
Vince Lagana
Copywriter:
Grant McAloon
Executive Producer:
Jeremy de Villiers
Design:
Bruno Nakano
Design:
Jason Young
Client Service Direction:
Amanda Quested
Business Director:
Laura Dowling
Director:
Dave Klaiber
Director:
Taylor Steele
Production Manager:
Lizzi Topen
Production Manager:
Garrett Robinson
Production Manager:
Catherine Warner
Focus Puller:
Eamon Dimmitt
Focus Puller:
Jeremy Donohoe
Data Wrangler:
Kareem Anti
Gaffer:
Matthew Slattery
Sound:
Trevor Hope
Sound:
Paul Jones
Runner:
Matt Hodgkinson
Runner:
Ashley Hooker
Sound Mix:
We Love Jam
Chief Operating Officer:
Matthew Gain
Technical Product Specialist:
Matthew Wu
Associate Director:
Carla Webb

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Project Type