Today we conclude our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.
At #1 in Interactive/Integrated/Social, with the help of Ellen Degeneres and her all-star posseof Hollywood pals, Samsung pulled off the year's most talked about selfie during theOscars. While the TV host was emceeing the festivities, she called in celebrity buddies including Jennifer Lawrence, Brad Pitt, Bradley Cooper and Julia Roberts for a social media shot, captured perfectly on the extra large screen of the Galaxy Note 3. Read more about the photo on Adage.com.
Last night during the Oscars, Ellen Degeneres did for Samsung arguably what no commercial ever could. During her presentation of the show, she used the advertiser's Galaxy Note 3 to take the biggest, most fantabulous celebrity-studded selfie-ever, starring the likes of Jennifer Lawrence, Bradley Cooper, Julia Roberts, Brad Pitt and more.The selfie, not surprisingly, has quickly traveled far and wide on social media.