How Samsung collaborated with influencers to build relevance among niche audiences

[ 27 million reach on social channels & 61 million link clicks on social channels ]

Published On
Oct 25, 2019


To take Samsung’s brand to the next level and promote the exquisite quality of their mobile phone cameras, Dept built and manages a unique ambassador program for Samsung Germany, which also is the creative soul of Samsung’s Instagram profile @samsungmobile_de. By positioning the brand as an enabler for the best possible mobile photography, a dialogue with millions of people with an interest in travel, fashion, sports, art and music has been initiated. With the help of over 60 creators who created high-quality content for Samsung’s German social media channels, Samsung’s visibility increased big time.

Because Dept and Samsung created over 25 projects last year, we want to highlight the most impressive cases.


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