This Eroticized Dance Film Is an Ad for What?

Black and White Balletic Spot Urges You to 'Join the Circle'

Published On
Jan 14, 2015

Editor's Pick

In something of a change from its usual fare, Samsung Mobile's spot for its Samsung Gear Circle Headset is a balletic, sexy, fashion-type film, seemingly aimed at the young adult market. Carrying the tagline "Once you've belonged to the circle, you'll never want to go back," it's shot in black and white and features a photogenic young couple performing a kind of slow-motion mating dance. (Turns out it's all the boy's fantasy, because he's wearing his Circle headset and expecting a call from his girlfriend.)