Samsung is promoting its washing machines' "Add Wash" feature in Israel with an amusing spot in which a man finally reaches the bottom of the laundry basket and assumes iconic status.
As he stares into the bottom of the basket, we go off into a world where's he's on the front page of newspapers, immortalized as a statue and video games characters, and fans line up for him to sign their laundry baskets. However, his dreams of the red carpet are rudely interrupted as his daughter comes along to give him one more piece of dirty clothing. Luckily, he can just add it in to the wash and resume his iconic pose.
The spot is by Leo Burnett Israel and was directed by Tal Zagreba.