Reaching the bottom of the laundry basket is heroic in this funny Samsung spot

Ad from Leo Burnett Israel promotes its 'Add Wash' feature on machines

Published On
Sep 06, 2019

Editor's Pick

Samsung is promoting its washing machines' "Add Wash" feature in Israel with an amusing spot in which a man finally reaches the bottom of the laundry basket and assumes iconic status.

As he stares into the bottom of the basket, we go off into a world where's he's on the front page of newspapers, immortalized as a statue and video games characters, and fans line up for him to sign their laundry baskets. However, his dreams of the red carpet are rudely interrupted as his daughter comes along to give him one more piece of dirty clothing. Luckily, he can just add it in to the wash and resume his iconic pose.

The spot is by Leo Burnett Israel and was directed by Tal Zagreba.

 

Credits

Date
Sep 06, 2019
Client:
Samsung
Agency:
Leo Burnett-Israel
Chief Marketing Officer:
Ronen Salem
ATL Manager:
Gil Bar-Zvi
Digital Manager:
Sapir Aharoni
PR Manager:
Mia Segal
CEO:
Adam Polachek
Chief Creative Officer:
Ami Alush
Chief Account Officer:
Idit Zukerman
Creative Director:
Elad Gaizler
Strategic Planner:
Liz Stull
Art Director:
Meital Miller
Copywriter:
Oren Ben Naim
Copywriter:
Harel Livne
Agency Producer:
Menny Zarhia
Account Supervisor:
Sapir Aharoni
Account Executive:
Asaf Fish
Social Account Manager:
Ronny Dimnik
Marcom Director:
Eva Hasson
Production Company:
Kaski Productions
Co-Production:
Great Guns
Director:
Tal Zagreba
Executive Producer:
Roy Kaski
Line Producer:
Itay Mintz
Co-Producer:
Laura Gregory
Co-Producer:
Sheridan Thomas
Director of Photography:
Shai Peleg
Art Director:
Amir Melamed
Art Director:
Racheli Levin
Offline Editor:
Shahar Beeri
Post Production VFX Animation & Storyboard:
Robert Moreno
Post Producer:
Ron Opher
Costume Design:
Danny Bar Shay Studio
Make up:
Devi Shtern
Casting:
Amira Buzaglo
Actor:
Udi Razzin
Music:
“One” by Barrows and Sun
Narration:
Alon Landa
Soundtrack Design:
Sidney Toledano

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