Samsung is debuting an online learning program for "Generation Z," offering 18-25 year olds access to "unorthodox mentors, activists, entrepreneurs and business leaders."
The campaign, dubbed "Not a School," has been developed from agency Iris, and evolved from a previous experiential activity in Samsung’s London. flagship store, Samsung KX. While another store experience had been planned, with the coronavirus pandemic the agency decided to develop a virtual platform and has partnered with online education partner, FutureLearn, to bring the experience to life online.
The platform is being promoted by a film starring British rapper Lady Leshurr, an ambassador for the program, seen here. Other ambassadors include editors in chief of Gal-dem Liv Little, and film maker and climate activist Jack Harries.
Two courses will be available; the first is an immersive course for 100 young people nationally recruited from diverse backgrounds who will receive intimate mentoring and support, and the second is a self-led learning experience open to all.
Course themes will include: "Respecting Our Differences Online: how can difference of opinion bring us closer together online?" as well as "Turning Climate Anxiety into Positive Action: how can technology unlock activism in everyone" and "Building human connection in a digital world." There will also be skills sessions on areas such as starting a new business, and the importance of networking, collaboration and self-belief. Applicants can register for the course from September 21 online.