Samsung Shills $45,000 T.V. with Spot Featuring a Jealous Brother-in-Law

72andSunny Shows off Gorgeous Technology

Published On
Sep 06, 2013

Editor's Pick

Let's just come out and say it: Samsung's 85-inch, s9 ultra hi-def smart television is a gorgeous piece of technology. In fact, if you wanted to sell it, maybe you could just have 30 seconds of the television in action, and that would be it. The brand really needs not do any more than that, but 72andSunny makes it the heart of this new spot, which features a guy--the dad from the brand's new TV campaign-- who visits his clearly well-off brother-in-law. After viewing and surfing on the gargantuan, elegant device for a few minutes, by the power of the TV's sheer amazingness, he's transformed into a steak-ordering snob.

Credits

Date
Sep 06, 2013
Brand:
Samsung TV
Client:
Samsung TV
Agency:
72andSunny
Director:
Matt Aselton
Production Company:
Arts & Sciences
Executive Creative Director:
Jason Norcross
Group Creative Director:
Gavin Milner
Group Creative Director:
Grant Holland
Creative Director/Writer:
Barton Corley
Creative Director/Designer:
Jamie Reilly

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Project Type