Meet the Sinister Sandman in Stella's Latest 'Perfectionists' Spot

Golf Has Never Been So Suspenseful

Published On
Jul 17, 2014

Editor's Pick

The latest spot in Stella Artois' and Mother London's "Perfectionists" campaign features The Sandman -- a.k.a Craig Gilholm, the guy who rakes the bunkers at the Royal Liverpool golf course, venue for the British Open golf championships. This may not sound particularly exciting, but the clever voiceover both manages to make him sound creepily malevolent (with his most famous bunker/trap called "Medusa") and the upcoming tournament particularly suspenseful. Golf has never been this sinister.