Santa Casa de Sao Paulo : Woman

Really, you have more than you need.

Published On
May 23, 2011

Editor's Pick

Y&R Brazil turns people on their heads to show that they have enough blood to give to those in need, in this hilarious print campaign for Santa Casa de Misericordia de Sao Paulo. The bulging vein imagery illustrates that potential donors have more than they really need, and is part of the 5% movement, which asks advertisers to donate space in their communications to increase blood donation in the country.


May 23, 2011
Santa Casa de Sao Paulo
Santa Casa de Sao Paulo
Young & Rubicam-Brazil
Chief Creative Officer:
Rui Branquinho
Creative Director:
Flavio Casarotti
Creative Director:
Sergio Fonseca
Lucas Casao
Art Director:
Guilherme Racz
Brandon Voges
Art Buyer:
Monica Beretta
Art Buyer:
Stephanie Wang
Advertiser Supervisor:
Antonio Carlos Forte
Creative Planner:
David Laloum
Creative Planner:
Eliana Yamaguchi

Need a credit fix? Contact the Creativity Editors

Project Type