UNICEF : Santa

Santa doesn't do poor countries.

Published On
Dec 13, 2011

Editor's Pick

Unicef Sweden has launched a commercial to highlight its website, where this Christmas you can make a donation to buy actual field products such as vaccine, medicine and nutrition, and send them to children in need. In return you get a gift card to send to someone in lieu of a holiday gift.

The message of the spot, by Forsman & Bodenfors, is 'We go where Santa doesn't' - and this Santa isn't quite the kindly old gent you might expect.